Social Media Marketing Is Free, Right? Maybe Not.

Posted by Bonnie / on 11/04/2009 / 1 Comment

You want to serve more people, more businesses and organizations, right? You want to be more profitable, too? You know you need to become more visible and credible to more people. You've heard one way is to become a Social Media Marketer.

You like that option because Social Media Marketing is free, right?
Free sure beats how expensive traditional marketing, specifically advertising is.

The question is: "Is Social Media Marketing really free?"

First, let's take a look at why advertising through traditional media channels is so expensive.

Let's say you want a print ad in a newspaper, magazine, or the Yellow Pages. You pay for the ad. Then, especially in the "the good old days" before technology empowered so many the ability to create print-ready ads, the media organization's experts do what needs to be done to create and modify copy, graphics and layout until your ad is ready for printing. They help you decide where and when to place the ad. Then they take care of printing and distributing the media in which your ad appears.

All the people who contributed their area of expertise are paid by the media organization. That's why advertising through traditional media channels is so expensive.

Guess who really pays all these experts? You!

That's why while the experts are doing their thing, you're doing whatever you do to make the money to pay for your ad.

Now let's take a quick look at what's involved in social media marketing. I'll bet you've heard that many channels for SMM, Facebook, Twitter, LinkedIn, a blog, ezine, and such, are free or almost. From one perspective, that's true.

You can do the research to choose which platform to use and why. You can take a free class, listen to a free recording, or watch a free video to learn how to do what you need to do. You can get a free page in most social networks, create your own profile, upload your own picture, invite and accept invitations. You can get a free blog, and start your own ezine.

Now who's got to have the expertise in all the above mentioned areas? Now who's got to have the time, skill, and know-how to research and develop all that expertise? You!

You could do it all, if you had the time, tools, technology, talent, expertise and inclination... And if you truly believe you could do it all for free.

I've tried to do it all. So have many others. Have you?

Here's what I've discovered. I don't have the time, the inclination, nor the expertise to do it while I make a living and have a life.

So what have I decided to do?

I get experts to handle technology and graphics, especially because these often need to get done only once. And I get experts to train me.

Who pays for that? I do!

What happened to free? There is no such thing as a free lunch. And no matter what some want you to believe, Social Media Marketing isn't instant pudding.

Is Social Media Marketing worth it? I think so. So do millions of others. Why?

Social Media Marketing is still one of the best deals in town, especially compared to the cost of traditional advertising. In fact, now that I'm up and running, SMM is free, or almost.

I do have to continue to invest my time and energy if I want results.

I've still got to learn how to use the social media I've selected, identify my target marketing, niche, and ideal client; create and distribute my message, and share my expertise with those who want and need it.
You're ready to become the right person sharing the right message with the right people in the right time in the right way. That's how you become known as an expert in your field. And that's the quickest way to become more visible and credible so you can serve more people and become more profitable.

And that's what you said you wanted in the first place, isn't it?

So roll up your sleeves, gather your resources, and do what you must to get started. Craft and implement your Social Media Marketing (SMM) strategy and plan. Identify your ideal clients. Design your Irresistible Offer and Call-to-Action messages. Choose the best media channels to reach them. Decide what to outsource and what you'll do yourself.

Then "just do it." Be willing to learn by doing and learn in public. Repeat what works; modify or stop what doesn't, and try something else.

If you're feeling overwhelmed, if you're suffering from Marketing Resistance Syndrome, if you don't know where to start or what to do next, there are people all around you who are ready to help as you learn how to swim. And as a trained lifeguard, I'm here for you.

So come on in. The water's fine.

 

 

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Comments

  • Jim says:

    Bonnie,
    I like this comment: "Then "just do it." Be willing to learn by doing and learn in public. Repeat what works; modify or stop what doesn't, and try something else."

    I would add stick to only 3 primary sites because there is a learning curve and you have a limited amount of time. A quote from a networking buddy sums it up for me: ""I see the more formal LI as my online office, FB as my online living room and Twitter as my front porch." Rod Jurado CPT"

    I have written some articles on using Linkedin.com and networking. There are located at http://budurl.com/2Helium

    November 6, 2009 at 2:41 PM | Permalink

 

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