Why 92% of All Web Sites…Don’t Work

Posted by Jonathan David / on 01/23/2010 / 2 Comments

92% of all websites tell what they do...not what their Clients, customers and patients GET.

The rules of engagement have changed...

If you don't provide a compelling, benefit driven, results oriented reason, coupled with an emotional understanding of what I really want; you don't get my business. (period)

If you don't understand what I want, at a deep intrinsic level, you don't GET me.

Want to sell a thousand, million, billion dollars of something?

You will need to fulfill a deep need or want that I have.

  • The left brain buys features.
  • The right brain buys benefits.

Guess which side closes the deal?

 

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Comments

  • Stewart says:

    Always "sell" benefits...never sell features...

    January 25, 2010 at 1:47 PM | Permalink

  • Jim says:

    You are right on with that. WIIFM?

    A guy became so good with a chainsaw that he was promoted to branch manager.#pun

    January 25, 2010 at 7:25 PM | Permalink

 

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