Discussion Topics

A Great SEO Keyword Quiz

There are so many tools and techniques to Drive Traffic to your site, your business, your event. All of us want to be more effective at SEO (Search Engine Optimization). Check out your SEO knowledge at:

http://www.seomoz.org/keyword-research-quiz/

Let me know how you did and what you learned...


 

 

 


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Jonathan, thanks for sharing this valuable resource.

I took the quiz, and have several comments:

I like such quizes ~ the instant online score, feedback on each question ~ which I got right and which I got wrong accompanied by what the right answer is.

I sure want to know how to implement this type of online quiz for my website. Do you know how? That's a very valuable ability.

Now my concerns and questions I'd like you to address... maybe you can make separate posts to address them so we can learn what we need to be able to do on our own and when it's a good idea to call in an expert to do the research for which are the best keywords.

I run a business that specializes in creative marketing and business development. We specialize in working with people like myself, {coaches, consultants, trainers, public speakers, and other professionals who can offer their expertise in the form of Valuable Intellectual Property (AKA Information Products.)}

I'm sure there are those among us who score 100% on the above referenced quiz. There are others who might be clueless about the right answers. I fall somewhere in between. I got 67%... and that's because of a few lucky guesses rather than confident, knowledge-based answers.

I know why keywords are important, how to use them to my advantage, and that there are many tools to do the many types of research one can do to identify the best words.

All of us professionals who want to be known as a VIP with VIP {a Very Important Person with Valuable Intellectual Property} need to know how to leverage the power of keywords. We need to know how to use them and where {in headlines, in hyperlinks, in domain names, page titles, etc.}

Yet, I question the wisdom of every VIP becoming an expert in researching and choosing the very best keywords and phrases to facilitate our achieving the coveted status of being known as an expert in their field. I'd think that someone who gets 100% on the SEO (Search Engine Optimization) quiz would have invested a considerable amount of time, energy, and possibly money to achieve the level of expertise required to know the right answer to every question.

Those are my concerns, and now I'm ready to ask my questions.

What do you think of my opinions? If you were a friend of a professional with intellectual expertise, what would you recommend they learn?

Where would you send them to learn what they do need to know?

What would you recommend they delegate to a trusted expert in this field?

How many keywords do you suggest a professional have on the list they use to create their VIP?

What can someone do once they have their list of keywords? In other words, if having a list of keywords the first step or among the first steps for (almost) every professional to take, what would be some additional steps? AND how would a professional know which ones to do themselves and which they would be better off outsourcing?

I'm thinking I'd rather see myself and others (whether or not they're my clients or yours) learn what they need to know to become an authority in their niche (like how to use keywords,) outsource the research and choosing of the best keywords, and all SEO / SEM (Search Engine Marketing) work that would help professionals become well seen, well known, and well paid, AND that we professionals spend our time doing what we love to earn the money to pay the experts we hire to do this specialized work.

Wow, Jonathan, I didn't realize your post would inspire so much thought turned intellectual property - I'm going to edit what I just wrote and post it to my blog.

And I look forward to reading your answers.

Hey, want to continue this conversation here, then do an interview that we can turn into our own VIP? I'd be delighted and honored to be a VIP with VIP we share!

The Energizer Bonnie 

  • Please, Come Back. More Articles Every Week!
  • Join the Groupsite and post your comments and questions.

Bonnie Dubrow 

Web 2.0 Expert : Blog ~ Expert's Page ~ Expert's Resource
Website : Marketing to YOUR World

 

 

Edited Mon, Dec 28, 2009 4:47 PM

I took the quiz.  I did poorly, however it was fun to see all the things I do not know.  It opened up my eyes to some areas I had not considered before today.

 

Jim Sutton

Facilitating understanding of the digital age

Web 2.0 Expert : Blog ~ Expert's Page ~ Expert's Resource

Website : Virtual World Lighthouse

Second Life: "Jeff Oatsmill"   http://slurl.com/secondlife/imagiLEARNING/24/6/21/

Those are my concerns, and now I'm ready to ask my questions.

What do you think of my opinions? If you were a friend of a professional with intellectual expertise, what would you recommend they learn?

Bonnie,

There are so many micro-niches of expertise that we need to choose our battles.

It would probably take a full time job to engender the time needed to stay completely on top of this SEO niche. The more clients that I work with, the more I learn. There are best practices that should be adhered to in naming, structuring, title tagging, choosing keywords, testing keywords and following metrics to see what is working and what isn't. On one level, not that much has changed in traditional advertising and marketing techniques. One identifies the demographic and psychographics of the target audience, you test copy in the medium that you choose, and then carefully tweak the campaign, rinse and repeat.  I have gotten my method down to a process, utilizing the new fangled tools that are available to us. I always ask a lot of questions to determine our target audience yet, there are always so many nuances. As an example, lately I have had better results based on the title tags than keywords!

Where would you send them to learn what they do need to know?

There are of course numerous books on the subject along with a plethora of material on the web. Google has some really good  resources in their webmaster tools and SEO/Adword centers. 

Would you recommend they delegate to a trusted expert in this field?

If budget allows... delegating to a trusted expert will save time and could/should make you more money. There are well qualified SEO experts out there and some outlaw outfits as well.

How many keywords do you suggest a professional have on the list they use to create their VIP?

The usage of keywords is both an art and a science.  They (whoever they are), used to say have 5 keywords. Then it was 10. I don't think that there is a definitive answer.. I would use the highest rated keywords (from the search tool I'm about to recommend) and work your way down. You do not want to create keyword spam, by listing 500 words. Google doesn't like that. Once you know your target audience you can use the Google external keyword search tool to hone your search for good keywords. Once you have good keywords, you will want to enter them as Meta data in the <head> section of your page or post and... This leads into your next question.

What can someone do once they have their list of keywords? In other words, if having a list of keywords the first step or among the first steps for (almost) every professional to take, what would be some additional steps? AND how would a professional know which ones to do themselves and which they would be better off outsourcing?

There are basically two ways to come up on the first page of a Google search. Organically and by paying for ads that are keyword rich.  To make a site rise organically there are many, many factors: The age of the site, deep inbound links, the Google rating of the site. Traffic; title tags, h1 and yes... keyword rich content. Another groovy tool is SEO Density Analysis. Now we start getting into a chicken and egg situation. In which you will find the needed targeted keywords, write content that is keyword rich, re-analyze the content, rerun the Google keyword tool, this time using the option on the left side and choosing website content and around you go.

I will write about Adwords/ Pay per click in another post!

I'm thinking I'd rather see myself and others (whether or not they're my clients or yours) learn what they need to know to become an authority in their niche (like how to use keywords,) outsource the research and choosing of the best keywords, and all SEO / SEM (Search Engine Marketing) work that would help professionals become well seen, well known, and well paid, AND that we professionals spend our time doing what we love to earn the money to pay the experts we hire to do this specialized work.

Brilliant! Well said! This is what I was referring to above. Would you like to spend your day making money doing what you're excellent at or doing SEO? I think that everyone should know the basics drill, so they don't get the wool pulled over their eyes. Everyone should know how to look at the <head> Meta tags on any page to be sure that keywords are there. I am really amazed at how many sites I look at don't even have Keywords!


 Jonathan,

I learned a lot.   I think Bonnie has a biggr brain than I.  I am not sure I got all the pieces whre they go.  How about a summary for just key words so I can focus on one thing.  I have my 10 key words for my niche.  What are all the things I should do with my 10 key words in a blogging environment like Groupsites here?

 

 Jim Sutton

Facilitating understanding of the digital age

Web 2.0 Expert : Blog ~ Expert's Page ~ Expert's Resource

Website : Virtual World Lighthouse

Second Life: "Jeff Oatsmill"   http://slurl.com/secondlife/imagiLEARNING/24/6/21/

 The butcher backed into the meat grinder and got a little behind in his work.#pun

Jim,

I think that a cool thing to do would be to choose someone's site and do a Live webinar session in which I run through my processes of SEOing keywords and tweaking a site. I did a session with Bonnie and Rick a few months back on tweaking Bonnie's site and it went great. Groupsite doesn't seem to allow for customization and optimization, the same way that wordpress does. I would love to tweak up someone's wordpress blog or site sometime in the next weeks or months!

J

I would be open to being the victum on a future learning adventure.  I never met a learning opportunity that I did not like.  :)

I have 2 sites.  One is a groupsite Virtual World Lighthouse not a good candidate.

The other is my personal blog http://jimsutton.naiwe.com/  This is a wordpress blog, but it is the multi-user version.  They upgraded last Dec and it is much better.  I still don't know much about the guts of it.  

 I have been focused on writing and not much else.  2 calls ago a light bulb with on when we were talking about the key words, consistancy, and links.  I can see I am leaving hits on the table that could be collected easily with some planning.

Jim Sutton

Facilitating understanding of the digital age

Web 2.0 Expert : Blog ~ Expert's Page ~ Expert's Resource

Website : Virtual World Lighthouse

Second Life: "Jeff Oatsmill"   http://slurl.com/secondlife/imagiLEARNING/24/6/21/

Funny, I don't remember being absent minded.#pun

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